5 Exceptional Ways To Use Banner Stands

It is generally believed that the banner stands can be used only for the product’s marketing. But, it can be used for other purposes as well. If your banner stand is bright and colorful, it is sure to turn many heads to have a look at it. Keep reading to find out more about the unusual uses of the banner stands apart from being used as regular business signs.

Point of Sale Display

Banner stands serve major benefits to the retail and consumer sectors. Pop up stands is displayed in order to attract the consumer’s attention towards the product launched in the market. For the promotion, the retail and consumer packaged goods marketers can display their banner stands in various stores, and places. The innovative banner is sure to catch the viewer’s attention. If the footfall in the particular stores is high, it may also be beneficial to list out the benefits and relevant features of the product. This display can solve the relevant customer’s queries. There are many other options available where the companies can capitalize on other options apart from a simple brochure, small signs or a video of few minutes.

Pop up Stands

Sales Presentation

A banner stand is a free marketing tool, so why not make the most of it? These banners can be used to serve the purpose of a sales presentation. Since the pop up stands are compact and easy to carry, they can be taken along to the place where the sales presentation is being conducted. A simple presentation may turn out to monotonous. To stand out different from the rest, the companies can pitch next to a banner stand. This will attract the eyeballs to your brand name. It reflects the companies highly professional attitude and reflects their commitment to all the details are displayed. It is one of the ways, you can make use of the banner stands.

Use in Trade Shows

Banner stands can be used in trade shows and exhibitions. This will help to get more traffic to your booth in an exhibition. Displaying banner at the event’s entrance will make people take notice of the advertisement and stall. The various types of banners can be used in the trade shows are old retractable banners, curved table top banner, fabric pop up banners or X-Frame banners. They can be made in different sizes to effectively broadcast the message. The use of vibrant graphics immediately catches the eye of the customers. To stand out from the rest, make the most of the banner stands for your brand name.

Emergency Directional Signage

Disaster can happen anywhere and at any time. Many organizations provide services during such emergencies and disaster situations to provide relief during their follow-up programs. But all these organizations come across a common problem of directing the people to their relief stations set at different places. Stand banners can be placed at the recovery sites like administrative, donations, volunteer, and blood donation camps etc. Apart from this, these stands can be moved to as per the requirement to attract the attention of a large number of people. The organizations can also get the special instructions printed for the people at the various recovery sites.

For Training Events

Another use of the banner stands is visualized during the recruitment and training events being held at multiple places. Through these banner stands, the company can establish their name in the market as a brand and an employer. Along with this, it also set the professional bars for the new employees. It gives them an option to contact the company with their related questions and queries.

These are some of the uses that pop up stands serve apart from the only marketing the products. Banner stands are used by various business sectors for their use.

How To Design Attention Grabbing Banner Stands?

Banner stands make an important part of promotion items in any exhibition or trade show. Not just the exhibition, these are also the effective tool to impress passerby in the shop. An attractive and creatively designed banner stand can create a huge impact on the minds of the people and help you in your promotion.

Like any other marketing tool, it contributes to your brand promotion. That is the reason, you should give equal attention to banner stands, and hire a reliable and experienced company to craft compelling stands. It should be able to deliver your message effectively. All this is possible when you know right techniques to design banner stands. Check the tips given here to design attention-grabbing promotion items.

Keep logo at the top: The top of the stand grabs maximum attention and you should use it to display the logo and the company message. Whether it is the company tagline, slogan or an image, it should be at the eye level to draw the attention of people.

Keep left to right rule in the mind: Human tendency is to read from top to bottom and from left to right, so while designing the standing banner, keep these rules in mind. You should also try to offer maximum information in limited words so that the banner does not look messy. The ad banners are just to inform, not to pitch the customer. Providing detailed information is the responsibility of the sales team.

Color: Let color grab the attention of people towards your roll up stand. If you want to stand out from the crowd at any expo, you banner should have attractive colors. The colors you choose must go well with your brand, logo, and the industry. It includes all the colors: text color, image color, and the background color. The background and text color should have right contrast so that people can read it easily. For instance, yellow and white can be good colors to draw attention, but reading the text in this color combination is really hard. So refrain from using these colors together.

Images: If you want to use visuals on your banners, make sure these are high-quality images. The images you choose to use in the banners should be at least 300 dpi and saved as CMYK ready for print. Using an image direct from the web will spoil the quality of the image as well as the banner. Keep in the mind that the objective behind the image is to draw people’s attention not to drive them away. If you don’t have relevant images, you can also check varied websites, which offer royalty free images.

Contact details: This makes an essential part of the banner. At an exhibition, where you might not interact with every person, the contact details help people reach you even after the expo. The contact details can include your website, phone number and email address. The right place for the contact information is at the bottom of the stand banner. Just ensure that it is clear and easy to read.

A banner stand can really help you get more leads, but only when it has been designed strategically. Pay attention to every detail and hire an experienced company that knows how to design promotion banners for different industries.